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Features

T-shirt marketing: 8 straight up reasons t-shirts help promote your brand

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Say it with a t-shirt (more…)

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Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

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ICON Printing Ltd, 1 Mentmore Terrace, London E8 3PN - Registered in England, Company No: 07369266 | Website by Page

Tips and tricks

How to use t-shirts for charity fundraising – a guide

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The founder of one charity shares her tips and advice for this step-by-step guide to fundraising with merchandise (more…)

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Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

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Inspiration, Tips and tricks

How to make the most out of selling t-shirts at events

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Selling t-shirts at events can be a great way to build your brand, meet new customers and hopefully generate more sales. Here are some tips to help you make most of it.

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Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

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5 Reasons T-Shirts Will Be Your Best Marketing Tool

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Is offline marketing still a thing in 2018? Is the Jubilee line still much better than the Northern line? Some things are really quite obvious.

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Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

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What's On

Zappar’s Augmented Reality t-shirts take the world by storm!

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These fantastic printed t-shirts aim to bridge the gap between the physical and the digital. Super exciting stuff! Here’s how they work…

Augmented Reality? What on earth is that!?

Augmented Reality allows you to point any mobile smartphone or tablet at a target (in this case, a printed t-shirt) and instantly be rewarded with a unique experience on your device. The trigger is basically the image that the camera (your iPhone, for example) recognises to launch the AR experience. It can be anything, from a logo on a flyer or photographs in a magazine, but what we’re pretty excited about is the t-shirt graphics that act as a AR trigger.

Who are Zappar?

Zappar are a Scottish design team that have taken the US by storm with a revolutionary new 3D t-shirt. Zappar was founded by Glaswegian game writer Kirk, 43, English marketing whiz Caspar Thykier, 38, Cambridge University computer engineers Simon Taylor, 28, and Connell Gauld, 23.

In less than a year, the Edinburgh based company sold nearly a million of their t-shirts, which “come alive” when viewed through a smart device. The tiny firm then went on to sign a deal with US supermarket giants Walmart. In June last year, Asda became the first UK retailer to carry a range of their t-shirts.

Developer Kirk Ewing, one of four pals behind the invention, reckons their experiments with Augmented Reality (AR) technology will change the world.

“AR will merge the real world with the computer world. It sounds scary but it will become second nature and we’re the first people to be doing things with it commercially. In the future, you will be able to wear special glasses and see ads coming out of shops and get the football scores off a stranger’s chest as you walk down the street.”

We love the fact their printed t-shirts look like any others until they are viewed through a smartphone or tablet. Just by using a free app, the designs leap from the wearer’s chest in 3D and perform.

Icon Printing are based in Shoreditch, London and are t-shirt direct to garment and t-shirt screen printing specialists. For more an instant quote, please visit our website. Call on: 0207 183 8431 or visit our website for an instant quote.

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Our Top Five Festive T-shirts…

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Okay, so it may not actually be t-shirt weather right now, but we just can’t help ourselves! We’ve come up with our ultimate top five favourite festive printed t-shirts of 2012…

The Comedy Tee (see above)

This is a famous quote from the film Home Alone 2. Kevin is seen lip-syncing “Merry Christmas, ya filthy animal…” – which is originally from the 1938 classic gangster film, Angels with Dirty Faces. This makes pretty awesome text for t-shirt artwork – all of us at Icon Printing would rock this design…

Available here.

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Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

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Designer Profiles, Inspiration

Behind the Brand: Saturdays Surf NYC

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We’ve been meaning to do a blog post on this brand for a little while now. Not only because they’re a fan of Gotham typeface as much as we are (our new logo is Gotham…keep your eyes peeled, it’s coming soon – along with our new website!), but we’ve recently noticed just how successful they’ve become in their unique market. They’ve perfected the blend of chilled, surf lifestyle combined with the sophistication of a big city. We can’t fault their brand identity, we’d happily sport a plain white tee with their black Saturdays logo across it. It’s wonderfully simple but equally as eye catching.

You’ll be surprised to know that they actually are a surf shop in NYC, it’s not just a fancy name. You may have also seen their logo sitting upon paper coffee cups – don’t worry that’s not some kind of mistake either, just another string to their bow.

In late ’09, downtown Manhattan became the site for Saturdays Surf. The store, which caters to New York’s surfers and coffee drinkers alike, is a small boutique focused on clean, stylish apparel, classic hardgoods, and a sampling of finer accessories and footwear. In little over a year the store has become an icon of sorts, and its private label is becoming a brand in its own right.

Out the back our their store is a fully planted yard that acts as a wood-decked sanctuary from the streets. It is a place to enjoy their coffee, hang out with friends or have a quiet meeting. Sounds ideal!

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For any info on creating your own branded merch or custom tshirt printing, feel free to get in touch…

email: sales@iconprinting.com
phone: 0207 183 8431

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