Event T Shirts: 4 Tips for Selling More at Events
Selling t-shirts at events can be a great way to build your brand, meet new customers and generate more sales. Whether you’re selling event t shirts at a festival, trade show, market or community event, a little planning can make a huge difference.
Whether you’re exhibiting at a market, festival, trade show or community event, these simple tips will help you get the most from every opportunity.
4 Tips for Selling Event T Shirts
Selling event t shirts successfully isn’t just about having a great design. Choosing the right event, creating an inviting display and making it easy for people to buy can all have a big impact on your results.
Choosing The Event
A logical starting place is planning which events are worthwhile for you to attend. Local events are a great starting point and can often help you focus on a niche, and oftentimes, familiar audience. Once you’ve honed in on a few ideas, you’ll want to deal with some of the logistics up-front: Is there a cost for you to sell there? Is the space appropriate for your set-up? Are you allowed to bring flyers, posters, extra hands?
If you’re planning event merchandise, our blog “Branded Merch Essentials for Corporate Events and Conferences” is a great place to find inspiration.
Setup & Display
Once you’ve sorted out details with the venue and/or event manager, start brainstorming your set-up plan. Will you need a table to display goods? Will you bring a clothing rail so you can hang the t-shirts? Your space should reflect your brand, including you and any other helpers: wear the t-shirts and take time to build a clear and appropriate space.
When selling premium event t shirts, details like custom neck labels, swing tags and professional folding can also elevate the customer experience. Explore our Garment Finishing services to see what’s possible.
Another important aspect of your setup is the signage. Make sure your prices are clear and you have your brand and/or company name somewhere that’s easy to spot.
Choosing high-quality garments also helps create a stronger first impression. Read “Top Techniques for High Quality Custom Apparel Printing” to compare different customization methods.
Simple Check-Out
A good sales experience and admirable customer service definitely requires a simple check-out process. We’d recommend getting yourself a card reader, helping to streamline sales and eliminate a need for anyone to exchange coins and cash.
Talk to People
Lastly, while you are at an event to sell t-shirts, you’re also putting a face to your business. Take the extra moment to have a chat with customers, smile, and make connections.
Make the Next Event Count
Planning to sell event t shirts at your next festival, market or exhibition? ICON Printing helps businesses create premium event merchandise that attracts attention and keeps promoting your brand long after the event has ended.
Browse our wide-ranging products and Get a Quick Quote online or get in touch to our team at sales@iconprinting.com about your next event.