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If you’re like many of us, you’ll spend more time in a t-shirt than in any other item of clothing (except your underwear, hopefully). In fact, the humble tee is so commonplace that the dark art of sizing doesn’t quite get the attention it deserves. Rather than bulk buying simple undershirts, try taking your time finding a t-shirt that fits, because there’s no simpler way to make your everyday look more fashionable.
It’s easy to see why t-shirts have become so popular. In the age of athleisure, comfort is king and formal clothes are becoming less and less common. There’s hardly a more comfortable garment than a well-fitted t-shirt, which is neither too tight nor too loose, without scratchy labels or irritating collars.
They’re also the most versatile of clothes. Some will only wear tees for activities which demand no fashion—sport, sleeping, lounging around at home. But t-shirts are also an opportunity to show your interests to the world around you, whether you’re buying one or designing a custom t-shirt for your business, brand, event or group. If you show others what your favourite brand or movie is, you might find some new friends with something in common come and introduce themselves.
But just because they’re comfy and versatile, it doesn’t mean t-shirts can’t be fashionable. A solid-colour tee is a classier look, especially paired with smart trousers and shoes, while colour-blocking with complimentary garments can make for a striking effect. You can put a tee under an open shirt for a relaxed formality, or tuck it under a jumper for a bit of extra warmth.
There are plenty of joys to be found in the t-shirt, but that’s only if you can get one to fit right, which can be harder than it sounds. That’s where we come in, so check out our handy guide to the perfect fit.
A perfect fit will mean different things to different people, but you’re generally going to want a shape of tee which is flattering to your body shape. Sizes change depending on the brand — you might be a medium in one shop and a large in the next.
You might want to take chest and length measurements, which you can compare to a brand’s size guide. Due to variations between brands we recommend cross-checking your size against the brand size guide to be absolutely certain. Still, often the only way to know if a garment really fits is to try it on. Once you’ve tried it on in the changing rooms, it can be difficult to know if it’s just right. Which brings us on to our next section…
Getting the right t-shirt fit starts with accurate measurements. Because sizing can vary between brands, taking a few simple body measurements at home will help you choose the correct size with confidence.
Use a tape measure and take measurements while wearing a thin t-shirt or fitted undershirt. Avoid bulky clothing, as it can distort the results and affect accuracy.
Once you have your actual measurements, compare them to the brand’s size chart rather than relying on letter sizes alone. This is the most reliable way to find the correct size and achieve a comfortable, well-balanced final fit.
T-shirt sizes can vary between brands, so a UK size chart should be used as a guide rather than a guarantee. Compare the chart with your chest, shoulder and length measurements to find the closest match.
For more accuracy, you can use the ICON Printing clothing calculator, which helps you match your measurements to the right size before ordering.

A tee shouldn’t be too loose, or it’ll hang awkwardly and make you look shapeless. Too tight and it’ll show your least flattering contours — even if you have a perfectly toned torso, you might look a bit showy in a tight tee. If you’re slim, choose a t-shirt with a tailored torso so you’re not swallowed up. If you’re larger, choose a structure which gives you some extra room.
If you lift up your arms, the hem of the tee shouldn’t ride up to expose your belly. As a general guide, it should hang lower than your hips, an inch or two below your belt-line, but not all the way to your legs. That said, in certain circles, like skaters, oversized tees are all the rage.
Shoulder fit is the easiest way to tell if a t-shirt fits you right. The seam along the shoulders should extend across the centre of your shoulder to the very top of your arm. If that’s right, everything else should fall into place. Meanwhile sleeves should go halfway down your upper arm, though some men’s tees have stitched sleeves for a ‘muscle fit’, which is flattering to the definition of your biceps. So its leaving roughly 0.5 to 1.5 inches of space around the arm for comfort without looking tight.
According to most health and style experts, men’s body shapes can be roughly broken down into the following five categories. Knowing how your body fits into these is very handy in figuring out which styles might fit best – or be most flattering.
You’ll see lots of features describing 10 or even 12 women’s body shapes, but really there are five main ones. The most common women’s body shapes can be broken down as follows:
Slim fit t-shirts are best for those after an athletic, “muscle” or body-hugging fit. This is a cut that will hug the body more tightly, with sleeves that will be tighter around the arms. For a really sporty fit, choose t-shirts that have a more elasticated material that means the sleeves can stretch around the arm muscles while keeping the rest of the t-shirt tight around the body.
The classic cut is smart and flattering, with well fitted shoulders and sleeves that have a comfortable amount of space around the arms. It should hang straight, just below the waist without excess material.
As a general guide, a classic or regular fit should allow around one to two inches of loose fabric that can be lightly pinched at the sides. This creates a timeless silhouette that feels relaxed without appearing baggy, and works well for everyday wear or layering
The oversize t-shirt has become much more popular in recent years. You could choose a t-shirt specifically cut in this way – which means it will fit around the upper body better – or opt for a size or two bigger. While the baggy shirt has been associated with the skater or hip hop look, recently it’s become a smarter style too; a crisp oversized t-shirt in black or white can look just as smart when worn right.
There are a range of fabrics to choose from, but 100% cotton is generally a safe bet. We like it here at ICON because it’s soft, strong and breathable. You might want to consider cotton blends, which are less likely to wrinkle or shrink in the wash, but with a quality, pre-washed cotton shirt, this shouldn’t be an issue. You want your t-shirt to fit even after frequent washing.
Sizes differ depending on the company, so make sure to try a tee before you pay for it. Some of our brands such as Sols, Gildan, Continental and Fruit of the Loom come out in slightly different sizes, so this is something you’ll want to investigate.
T-shirts can be made incredibly cheaply, but that doesn’t mean you should buy the cheapest option. If you spend a little more, you’ll get higher quality fabric which will wash better, last longer, and hold its shape and colour. It will be more comfortable and gentler on your skin — because perhaps the only thing more important than looking after your t-shirt is being kind to your skin underneath.
T-shirts typically come in slim, regular, relaxed, and oversized fits. Slim fits sit close to the body for a streamlined look, regular fits offer a classic balance with around 1–2 inches of ease, while relaxed and oversized fits are intentionally looser for comfort and movement.
In 2026, t-shirt trends lean towards oversized silhouettes and dropped shoulders, particularly in streetwear and casual fashion. These styles focus on comfort and layering, while classic and regular fits remain popular for everyday and workwear use.
Broader or stocky builds often suit regular or relaxed fits that allow room through the chest and midsection. Taller builds benefit from longline or oversized styles for better proportion, while larger builds typically prefer relaxed or classic fits for a balanced silhouette.
Yes. 100% cotton t-shirts are breathable and comfortable but can shrink after washing. Cotton and polyester blends tend to hold their shape better, resist wrinkles, and offer more stretch, helping maintain fit over time.
Start with accurate body measurements and compare them to the brand’s size chart. Fit can vary between brands, styles, and fabrics, so checking measurements helps ensure the best overall fit and comfort.
At ICON Printing we offer fast turnaround t-shirt printing in London and embroidery with a wide-ranging catalogue from t-shirts to caps to bags. Get a quote in 2 minutes online.
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