Embroidered Jackets: 7 Brands That Have Mastered Custom Embroidery

What makes a great embroidered jacket? It can be as simple as a small company logo stitched onto the chest or as striking as an intricate design covering the back. The best embroidered jackets use placement, colour and texture to turn a practical layer into something people notice and want to wear.

For brands, businesses and designers considering custom embroidery on jackets, there is plenty to learn from fashion. Below, we look at eight brands that have used jacket embroidery particularly well, from understated logos to statement designs, before covering what to consider when creating your own custom embroidered jacket.

Whether you’re developing branded merchandise, team uniforms, promotional clothing or a fashion collection, the same principles apply: start with the right jacket, create a design that works in stitch and think carefully about how the finished piece will actually be worn.

Embroidered Jacket Designs: From Subtle Logos to Statement Pieces

One of the strengths of embroidery is just how differently it can be used. A small embroidered logo can give a jacket a polished, professional look without dominating the garment. At the other end of the spectrum, large back designs, detailed motifs and contrasting colours can turn jackets into the centrepiece of a collection.

Current embroidered jacket designs span everything from minimalist linework and retro-inspired logos to botanical motifs, statement backs and heritage-influenced embroidery. Denim jackets and bomber-style silhouettes are particularly suited to more expressive designs, while clean chest embroidery works naturally on workwear, softshell jackets and uniforms.

The eight brands below show just how broad the possibilities can be.

1. Sandro: Embroidered Jackets with a Softer Approach

This characterful example from Parisian brand Sandro used embroidery to complement the jacket’s combination of fabrics. The design is relatively large, but the choice of colours and pastoral imagery, including flowers, birds and stars, keeps the finished piece surprisingly understated. It demonstrates that large-scale custom embroidery doesn’t automatically have to feel loud. Colour palette, stitch detail and the surrounding garment all matter.

For brands considering botanical or illustrative embroidery, it’s a strong example of how detailed artwork can become part of the garment rather than simply sitting on top of it.

2. Maison Kitsuné: A Small Logo with a Strong Identity

Maison Kitsuné takes almost the opposite approach. Its smart bomber jacket uses a small embroidered logo in the classic left-chest position. The emblem incorporates the colours of the French tricolore, referencing the brand’s Parisian identity, while the rest of the jacket remains relatively subdued.

It’s a useful lesson for any business adding a company logo to custom jackets: embroidery doesn’t need to be large to be recognisable. When the logo, placement and garment work together, a small amount of stitching can carry a lot of brand identity.

3. Anthropologie: Botanical Custom Embroidery

The earthy appearance of Anthropologie‘s olive green jacket is amplified by embroidery featuring leaves and foliage in warm pink and orange tones.

Rather than treating embroidery purely as branding, the technique becomes part of the overall design of the garment. Botanical and floral motifs are particularly well suited to this approach because embroidery adds physical texture that a flat print cannot replicate in quite the same way.

Floral embroidery can range from tiny motifs on a chest or sleeve to much larger detailed designs across the back, giving brands plenty of room to experiment.

4. Haculla: Jacket Embroidery with Streetwear Attitude

New York brand Haculla took inspiration from street art and streetwear, and its jackets aren’t designed to disappear into the background. Bright shell-style sleeves are paired with a denim body, while embroidery across the back adds another layer of texture. The jagged logo almost blends into the denim jacket underneath it, creating an effect that feels integrated rather than applied as an afterthought.

It’s a good example of how jacket embroidery can work alongside unusual fabrics, colour combinations and construction details to create a more expressive piece.

5. Zadig & Voltaire: Adding Detail to a Classic Jacket

Zadig & Voltaire uses embroidery to add character to an otherwise familiar military-style jacket. The khaki colour and structured silhouette feel traditional, but closer inspection reveals smaller embroidered details above the chest pocket and a brighter motif on the sleeve.

This kind of placement can work particularly well when you want customised jackets to reward a closer look. Not every design element needs to be positioned front and centre.

6. Dior: Custom Embroidery That Plays with Scale

This Dior jacket demonstrates two very different approaches to embroidery on a single garment. On the front, branding is stitched in muted black so that it almost disappears into the jacket and reveals itself only on closer inspection. The back takes the opposite approach, using large, colourful embroidery designed to attract attention.

The contrast shows how much can be achieved simply by changing scale, placement, colour and stitch technique. Front and back embroidery can serve completely different purposes while still feeling like part of one coherent design.

7. Maharishi: Statement Embroidery Across the Jacket

Maharishi also combines understated branding with a much larger statement design. A simple logo sits on the left chest, while a dramatic yellow dragon sweeps across the jacket. The larger embroidered artwork becomes a defining feature of the piece rather than just an additional branding element.

For fashion-led custom jackets, this approach can work particularly well when the jacket itself is intended to be the hero product rather than simply a practical layer.

What Are the Best Jackets for Custom Embroidery?

Choosing the best jackets for embroidery starts with how the garment will be used. Fabric, structure, weight and weather conditions all influence which jacket and embroidery style will work best.

Denim jackets are structured and well suited to larger, fashion-led embroidery and statement back designs. Softshell jackets are a practical choice for teams and businesses because they are lightweight, breathable and water-resistant. Waterproof jackets and heavier work jackets can also be customised, although the fabric and construction need to be considered carefully before embroidery.

Fit matters too. Relaxed or oversized jackets suit larger artwork, while more structured styles often work better with smaller, precise logo embroidery.

Custom Embroidery on Jackets: What Makes a Design Work?

Artwork that looks great on screen does not always translate directly into thread. Embroidery machines build designs from individual stitches, so very fine lines, tiny text and highly intricate details may need to be simplified.

For a custom embroidered jacket, consider:

• Placement: Chest embroidery creates a polished look, while sleeves and backs allow for larger designs.
• Scale: A company logo may only need a small area, while statement artwork can use the full back.
• Contrast: Thread and garment colours should be distinct enough for details to remain clear.
• Fabric: Structured fabrics usually support embroidery better than very lightweight materials.
• Detail: Clean stitch density is especially important around text and fine edges.

Many jackets can feature embroidery on both the front and back, combining subtle branding with a larger statement design. Read more about embroidery and what to consider here: “Embroidery“.

Custom Embroidered Jackets for Businesses, Teams and Events

Custom embroidered jackets are a practical choice for businesses, teams and events because they combine everyday function with consistent branding.

A small company logo on the chest works well for uniforms, while custom work jackets can add warmth and protection for teams working outdoors. Personalised jackets can also be used as premium merchandise or promotional giveaways that people are more likely to keep and wear.

The key is to choose the garment for its purpose first. A lightweight softshell jacket may suit an active team, while a heavier winter jacket may be better for colder conditions. The embroidery should then support the function and style of the garment rather than compete with it.

Personalised Jackets: Turning Inspiration into Your Own Design

The brands above demonstrate that there isn’t one correct way to design personalised jackets. A fashion brand might use a large embroidered illustration as the defining feature of a collection. A business might need nothing more than a precisely stitched company logo. An event or creative project might sit somewhere between the two.

At ICON Printing, our team can help you choose a suitable jacket and make sure your artwork works effectively in stitch. From jacket embroidery to custom clothing printing, we work across a wide range of garments and offer many options for projects of different sizes. For time-sensitive projects, express production may also be available depending on the garment, design complexity, stock and current production capacity.

Tell us about your embroidered jacket project and we’ll help you find the right way to create it. Contact us at sales@iconprinting.com or Get a Quote Online in less than two minutes. We’ll get back to you as soon as possible, usually within one business day.

For time-sensitive projects, express production may also be available depending on the garment, design complexity, stock and current production capacity. If you’re in a rush, call us directly at 0207 183 8431 to check availability.

Frequently Asked Questions About Embroidered Custom Jackets

What is the best jacket to get embroidered?

The best jacket depends on how it will be used and the design you want to create. Structured denim jackets work well for fashion-led and larger embroidery, while softshell jackets are a popular practical choice for teams, workwear and outdoor use. The fabric and construction should always be considered before embroidery begins.

Are embroidered jackets in fashion?

Yes. Embroidered jackets continue to appear across fashion and streetwear, with styles ranging from minimalist logos to botanical motifs, retro-inspired graphics and large statement designs across backs and sleeves. Embroidery works particularly well because it adds texture as well as colour to a garment.

How much does it cost to embroider a jacket?

The cost of jacket embroidery depends on factors including the garment, quantity, size and complexity of the design, stitch count and placement. A small chest logo will have different production requirements from a detailed design covering the back of a jacket, so pricing is best based on the individual project.

Can you embroider both the front and back of a jacket?

Yes, many jackets can feature embroidery on both the front and back. A common approach is to use smaller branding or a logo on the chest and a larger design across the back. The suitability of each placement depends on the jacket’s fabric and construction.