In the world of custom apparel, the choice of personalisation makes all the difference. There are a range of printing techniques to consider, so how to use these to create merchandise that enhances your brand?

In this guide, we’re sharing our top techniques for high quality custom apparel printing, including screen printing, embroidery, and more. Whether you’re aiming for bold colours and vibrant printed designs or a sophisticated, premium look, there are specific methods to suit. Let’s explore the best options to help you make informed decisions that will boost your brand’s visibility and appeal.

The Importance of Choosing the Right Custom Apparel PrintingTechnique

Choosing the right printing technique for your custom apparel is a design choice that impacts your brand’s perception. It’s why we’re sticklers for high-quality processes that result in the very best finishes. Choosing the right method matters. Here’s why:

The Impact on Brand Perception

As a tangible item, branded merchandise is a powerful reflection of your brand. Well-executed screen printing or embroidery conveys professionalism, attention to detail and a commitment to excellence. The opposite is true with poor-quality execution. For any project, the aim should be to create custom apparel that is well loved and made to last.

Factors to Consider

Here are the key factors to consider when deciding on your personalisation techniques:

• Durability: How long will the print last? Different techniques offer varying levels of durability. For example, embroidery is known for its longevity, while some transfer prints may not hold up as well over time.
• Cost: Your budget plays a crucial role. Screen printing is cost-effective for large orders, while direct-to-garment (DTG) printing might be more suitable for smaller batches.
• Design Complexity: The intricacy of your artwork or logos can influence which method is best. Some techniques handle complex, multicolor designs better than others.

By understanding these factors, you can make an informed choice that aligns with your brand’s needs and goals. Our account managers are experts in design and are on hand to support you in making the best decisions for your project.

Let’s look at some of our top techniques.

Screen Printing: A Classic Method for Bold Colours 

A tried and true printing method, screen printing has been a favourite for decades in the merchandise industry. Known for its vibrant colour, durable finish, and versatility, screen printing involves creating a stencil on a silk screen and applying layers of ink across the fabric. A rubber blade is then used to push the ink evenly across the open areas of the screen, producing a sharp and consistent printed design.

Why Screen Printing Works for businesses? 

• Produces highly durable prints that can endure repeated wash cycles. Perfect for t-shirts, custom t shirts, hoodies, and uniforms.
• Results in rich, vibrant colours that truly pop, ideal for bold branding.
• Cost-effective for multiple copies and bulk prices – once the screens are made, the process becomes more efficient.

Embroidery

Embroidery is a timeless technique that adds a touch of class to any piece of custom apparel. At ICON, we use advanced machines and threads to ensure each stitch forms a precise, consistent design.

The technique of embroidery involves stitching threads into the fabric to create a design. Digital patterns are used to ensure all items have a precise and consistent finish. This results in a textured, raised design that communicates quality and craftsmanship.

Here are some of the reasons we recommend this technique:

• Embroidery offers a high-end, professional appearance that can enhance your brand’s image. The texture and depth of embroidered designs give a sense of durability and attention to detail.
• Embroidered designs are incredibly durable. They withstand heavy use and frequent washing without fading or fraying, making them ideal for workwear, uniforms, and high-use items. This durability means your branded apparel will look great for years, providing long-term brand visibility.
• Embroidery works well on a variety of materials, from cotton and polyester to more challenging fabrics like fleece and leather. It’s perfect for items like polo shirts, jackets, caps, and bags.
• Embroidery elevates the perceived value of your merchandise, making it suitable for corporate gifts, premium products, and uniforms that need to make a strong impression.
• Modern embroidery machines can handle intricate designs with remarkable precision, ensuring your logo or design looks sharp and professional.

Direct-to-Garment (DTG) Printing

Direct-to-Garment (DTG) printing is a fairly modern method that offers a high level of detail and flexibility, making it a fantastic choice for intricate designs and smaller orders. At ICON Printing, we utilise the latest DTG technology to deliver stunning, full-colour prints that are both vibrant and precise.

This technique involves a specialise printer that can apply ink directly onto your fabric. It’s like a regular printer but for apparel. The fabric fibres absorb the ink which results in a soft finish that’s smoot and feels like part of the fabric.

Here’s some of the reasons we love it:

• DTG printing excels at handling complex, multicolor designs with fine details. It’s perfect for intricate artwork, photographs, and designs with gradients.
• Unlike screen printing, DTG printing doesn’t require setup costs for screens, making it cost-effective for small batches. This flexibility is ideal for smaller projects.
• With minimal setup time, DTG printing allows for faster production and tight-turnarounds, making it a great option for urgent deadlines or last-minute orders.
• The high level of detail achievable with DTG means your designs will look crisp and clear, enhancing the overall quality of your custom apparel.
• When choosing DTG printing you can choose water-based inks that are more environmentally friendly than traditional screen printing inks, a great planet-kind option.

Choosing the Best Method

We’ve covered three main techniques – screen printing, embroidery, and DTG – each with unique strengths. From bulk printed t shirts produced on a screen printing press, to premium embroidered garments, the choice depends on your goals.

At ICON Printing, we help brands and businesses choose the right process and achieve the highest quality. Whether you need custom clothing for staff uniforms, custom t shirts for events, or detailed printed designs for promotional projects, we’ll guide you through every step.

Get your quote today at sales@iconprinting.com