Coffee Branding: 7 Coffee Roasters with Inspiring Merchandise
Great coffee deserves great branding.
In today’s specialty coffee market, customers don’t just buy beans. They buy stories, communities and brands they want to identify with. That’s why the best coffee roasters invest just as much in visual identity and merchandise as they do in sourcing exceptional coffee.
From beautifully designed uniforms to collectible t-shirts and tote bags, here are seven coffee brands showing how thoughtful branding can turn customers into loyal advocates.
Barisieur
This coffee-brewing alarm clock fulfils our childhood fantasies about an automated future with a grown-up design, promising to help ease that painful transition from sleep to functionality. Their brand identity is a clever play on the face of an analogue clock or timer, with an overall design that is sleek and minimal. This logo, crisply emblazoned on custom black longsleeves which they hired ICON to create, lets their product speak for itself whilst also nodding to its functionality
Kuka Coffee
Kuka Coffee are all about delivering “clean caffeine” with their cold-brew, and bill it as the most “dynamic” form of coffee you can get your hands on. This means not only is it good for your usual daytime pick-me-up, but it’s also an excellent base for a variety of cocktails. When creating uniforms for their mobile bar team to wear at festivals this summer, Kuka worked with ICON to create custom jumpsuits that allowed their staff to be as dynamic as their brew.
Looking for more hospitality branding inspiration? Explore our blogs to Restaurant Workwear and Festival Merchandise Ideas.
Square Mile
Square Mile Coffee Roasters aren’t boasting when they describe themselves as “synonymous with London coffee culture”. They have been going since 2008, and chances are if you’ve been to an independent cafe in London you’ve drunk one of their roasts. Their distinctive gryphon logo can be seen on everything from their coffee bags to custom flags, totes and tees. Real coffee nerds know that anyone sporting this logo is a fellow aficionado.
Allpress
Allpress throw back to their origins with their ‘Retro Tee’, created with ICON in celebration of their 30th birthday. The design features the original logo created by their founders in the 80s, with zigzags to signify the grinding of coffee, and waves that represent the aroma of their spectacular brews. This is a great design that reinforces their pedigree amongst roasters, whilst capitalising on everyone’s love for retro design.
If you’re planning your own branded apparel, our blog “How to Print T-Shirts: The Professional T-Shirt Printing Process Explained” explains how professional merchandise comes together from artwork to finished garment.
Workshop
Workshop roast their beans in Bethnal Green, while also operating cafes across London. Like all the best roasters, they put emphasis on the transparency and sustainability of their process and their product. Part of that means nurturing the community around their business, and they have sponsored The 5th Floor cycle team since they started drinking Workshop coffee over 5 years ago. Workshop sell a number of tees and other merchandise, but their 5th Floor cycling ‘Musette’ collaboration is a great reflection of their approach to business. One side features the Workshop logo, which is then flipped on the reverse to resemble a pair of mountains.
As Workshop knows, merchandise works best when people genuinely want to wear it. Our blog “Best T-Shirt Slogans of All Time: 8 Designs and Why They Work” explores why some apparel becomes iconic.
Coaltown
Based in Wales, Coaltown Coffee Roasters are passionate about supporting the area their founders grew up in. Ammanford, South Wales, is a mining town whose last Colliery closed in 2003; Coaltown aim to regenerate the local economy with their own ‘black gold’. Their pick and shovel logo pays homage to the miners who built the original community, expertly combining branding and politics.
North Star
North Star Coffee Roasters are one of the North’s most beloved roasters, and they place their suppliers at the heart of their business, working closely with farmers and NGO’s to ensure they are creating sustainable and reciprocal practices. This holistic and humanistic approach is reflected in their branding, which opts for a more organic feel rather than trying too hard to look cool.
Great Branding Doesn’t Stop at the Coffee Cup
Great coffee brands don’t stop at great packaging. Consistent branding across uniforms, merchandise and retail products helps customers recognise your business long after they’ve finished their coffee. When people genuinely enjoy wearing your apparel, your brand continues travelling with them every day.
Looking for professional t-shirt printing for your coffee shop, café or roastery? ICON Printing creates premium branded apparel, uniforms and merchandise with fast turnaround times. Contact us at sales@iconprinting.com or Get a Quick Quote online to bring your ideas to life.