Fantastic fleeces: 7 awesome examples of embroidered fleeces

The best in fleeces

If someone said the word ‘fleece’ to you five years ago, what would pop into your mind?

Probably camping, pyjamas, maybe functional clothes for a hike. Fleeces were the domain of practical mums and serious outdoorsy types. So when the fleece came to the catwalk in 2019, it took everyone by surprise. 

It’s easy to see the practical appeal of the fleece: it’s a handy mid-layer which ensures warmth and comfort, easy to wash and pair with whatever other clean clothes you have handy. Yet suddenly we were seeing shearling in daring silhouettes and fleece with animal prints paired with leather worn by top models. Fleeces aren’t just stylish and practical, they’re also cosy — in these trying, turbulent times, we’re all in need of fuzzy, comforting clothes.

Largely made today from polar fleece, a synthetic equivalent to wool which is a lot lighter, fleeces simply make sense. Brands are realising this, too: certain forward-thinking companies are looking beyond t-shirts and caps to offer branded fleeces to employees and fans alike.

Here are some of our favourite branded fleeces to offer you inspiration. 

Sainsbury’s

Remember the Twitter spat between Sainsbury’s and ASOS in 2018? Perhaps not. Well, let us refresh your memory. Sportswear brand Puma released a £70 fleece in the supermarket’s signature purple and orange colour scheme on ASOS. When Twitter denizens noticed the similarities in the colouring, Sainsbury’s responded with a marketing ace, tweeting: “‘No need to spend £70, work with us and get the original burgundy fleece for free”. This was accompanied by photos of Sainsbury’s employees sporting their workwear with the signature dead-eyed look of an ASOS model.

Exeter University

This historic university, based in Devon, gives their student ambassadors branded fleeces. So when prospective students are being given tours around the beautiful campus and sculpture gardens, they are guided by students who look approachable, warm, and, tucked into a cosy fleece, happy.

Bleubird

Ardent skiers are in a club of their own. They have their own language, their own hangout spots and their own clothes. Bleubird is a rising fashion label which caters specifically to the surfing and skiing crowd of adrenaline-junkies. They worked with ICON to produce their Horizon fleece, an item with adventurers in mind, coming in four colours and best paired with a t-shirt with a “rear tag” where you can emblazon the name of your favourite ski resort for all to see.

Poppy’s Funerals

Poppy’s offer a personal approach to funeralcare, emphasising respect for the deceased and grieving families at the most trying of times. The London-based company, an ICON client, understands that death is a life-changing experience for the bereaved and they don’t want to make it more difficult than it already is. Rather than donning stuffy suits, employees wear simple forest-green fleeces which give them an approachability that is appreciated by those in mourning.

National Trust

The signature oak leaf logo of the National Trust adorns the fleeces of their thousands of outdoor workers in some of the country’s most beautiful parks and natural spaces. If you seek to pay respect to the people looking after our last wild spaces, you can buy one from any National Trust shop.

Majestic Wines

For the past 40 years, Majestic has been a go-to wine source for Brits who have come to rely on their knowledgeable staff for guidance in the intimidating world of wine. It is today the country’s largest wine retailer, and in the colder months employees don black fleeces with the elegant grape logo emblazoned on the chest.

Land Rover

Once a byword for rural British luxury, Land Rover sold the first mass-produced four-wheel drive with doors to the British public. Still a favourite of Britain’s motoring industry, they offer the Challenge Fleece for fans with elasticated cuffs to keep the wind out on those brisk country drives with the windows down.

How brands use custom embroidered fleeces today

Custom fleeces aren’t just warm — they play a major role in modern business, clubs and organisations. Here’s how different groups use them:

• Workwear: Companies choose personalised fleeces to create a cohesive, professional look for employees.
• Team identity: Clubs and outdoor groups love ladies fleeces, unisex fleeces and full zip fleeces for easy layering.
• Events & merch: Brands create custom fleeces to sell or gift, offering fans something practical and stylish.
• Sustainable picks: Many fleeces now come in recycled polyester, appealing to customers who want greener choices.

Choosing the right fleece style for your brand

Whether you want a heavyweight fleece, a lightweight layer or something ultra-soft, today’s selection is huge across brands like Regatta Professional, Result Core, Pro RTX, Tee Jays and more. Consider:

• Fit & sizes: from XS to XXL
• Neck styles: full-zip, half-zip, funnel neck
• Colours: grey, green, purple, orange, classic black and
• Embroidery placement: chest, sleeve, neck or back
• Usage: workwear, club kits, retail merch or team uniforms

A well-chosen custom embroidered fleece delivers a polished, practical look for employees, club members or customers and keeps everyone warm along the way.

Frequently asked questions about fleece fabric and personalised fleeces jackets

Can fleece be embroidered?

Yes. Fleece can be embroidered, and it often produces a clean, durable finish. When using custom embroidered fleeces, a stabiliser is typically added behind the fabric to ensure the logo or design sits smoothly without sinking into the soft fleece fabric.

Which fleece is best for winter?

Polar fleece and high-quality branded fleeces including styles from Regatta or other outdoor labels offer excellent warmth-to-weight performance. These fleeces trap heat effectively, making them brilliant for workwear, team uniforms and everyday winter layers.

What is high-quality fleece?

High-quality fleece is usually made from tightly woven synthetic fibres or premium recycled polyester. It feels soft, insulates well, resists pilling and keeps its cosy texture even after repeated washing. Top-quality fleeces also hold embroidery design and branding exceptionally well.

Want to create your own custom fleeces? 

ICON Printing offer fast turnaround printing on a range of garments, counting a number of clients in the coffee trade, as well as clients ranging from such as WeWork to Boiler Room and the Tate. Get a quote in 2 minutes online.

Read more about branded winter clothing from our new blog: “Branded Merchandise for the Colder Months: Custom Jackets, Hoodies, and Fleeces for Your Team“