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Inspiration

Our Favourite This Week: It’s Pop It’s Art Series

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This week we stumbled upon some print inspiration with a series, titled ‘It’s Pop It’s Art’.

Commissioned by Sony ATV as their first collection exploring song titles, the series re-imagines famous song lyrics into printed artworks.

(more…)

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

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Inspiration, Tips and tricks

6 T-shirt Brands with Awesome Personality

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In the world of t-shirt printing and design, it takes something special to set oneself apart from the crowd. Here’s our selection of 6 t-shirt brands who are making their mark in the best possible way (more…)

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Inspiration

9 Bands with Killer Merch

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Musicians used to be able to make money selling music. These days though, they are expected to make a bit more of an effort: some even get out of bed before noon!

(more…)

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Designer Profiles, Inspiration

Q&A with Supermundane a.k.a Rob Lowe

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As this is Icon Printing’s 100th blog post (*insert party popper here*), we thought we’d do something a little bit special. We got in touch with a seriously super designer, who goes by the name of Supermundane. His designs are anything but that!

How did you get started in Illustration and Graphic Design?

I trained in Graphic Design back in the early 90s and spent the first part of my career working in various design companies until my personal work got noticed and I was offered a job by SleazeNation magazine. Since then I’ve continued to work in magazines as well as various other illustration projects and personal art. I’ve always been interested in doing lots of things and experimenting, this is something I’m still doing everyday.

(more…)

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Inspiration, Tips and tricks

Creative Printed Clothing Inspiration

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Alongside promotional and corporate clothing, we also print garments for established and up ‘n’ coming clothing labels. Much of this artwork is fashion lead graphics or hand drawn illustrations. Bold, one or two colour designs print really well and can make very desirable items of clothing.

At Icon Printing, we are really passionate about what we do and we’re always on the look out for inspirational printed clothing to post up on our blog. So, check out these bad boys. Syndicate Original is a clothing label from Ukraine, who are inspired by “American heritage and also by the simplicity and minimalism of Scandinavian aesthetics.” Their focus is combining the aesthetics of classic menswear and enhancing cuts and concepts with up-to-date elements. They often collaborate with well-known artists, illustrators and designers which allows them to treat street style in such a unique and fresh way.

If you’ve got a favourite clothing line you think we should shout about, get in touch! We’d love to hear from you. Check out this link for t-shirt printing london information.

email: sales@iconprinting.com

phone: 0207 183 8431

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Designer Profiles, Features

Behind the Brand: Printed T-shirts by Caggie Dunlop

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http://www.youtube.com/watch?v=nwdYQCLsHts&feature=player_embedded

We recently had the pleasure of printing Caggie Dunlop’s first line of tees. The video above is a great little insight into her vision and the concept behind her brand ISWAI.

Make sure you check out her website, there’s a lot of really fantastic content on there.

If you would like to find out more about direct to garment printing on tees or tanks, drop us a line at: sales@iconprinting.com or call 0207 183 8431.

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Support, Tips and tricks

5 Things to Consider When Creating a Logo

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Whether you are a small boutique brand or a large, corporate business; you’ll know how important it is to have a strong logo and brand identity. Almost everything we print here at Icon Printing, relates to a brand or logo in some form or another. Maybe you’re thinking about a re-brand, or you could be a start up without the spare cash to splash out on a bespoke logo – this is a post for you. We’ve come up with a few pointers to follow when creating logos and specific design considerations to look at to insure your logo design reproduces well in all mediums; screen, print and signage.

Before you get stuck into the look or even the “naming” of your logo or business, there’s a few things to bare in mind. What does your company do? Are you local, national or global? Think about your target audience, who are they and what do they do? Are they high, mid or low earners? Who are your competitors and what are they doing? Next, think about where your logo will be displayed – it could be applied to business cards, but also vehicle livery, apparel, a website, etc.

1. Research.

Do your homework! Do as much research as you can in the time available.Research the competition and similar companies. Look at their logos and websites. What kind of image do they project?

Look at details such as colour schemes, typefaces, images, symbols, etc.
Look at unrelated businesses that target a similar audience as yours. What is their visual attraction?

(more…)

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Designer Profiles, Inspiration

Behind the Brand: Saturdays Surf NYC

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We’ve been meaning to do a blog post on this brand for a little while now. Not only because they’re a fan of Gotham typeface as much as we are (our new logo is Gotham…keep your eyes peeled, it’s coming soon – along with our new website!), but we’ve recently noticed just how successful they’ve become in their unique market. They’ve perfected the blend of chilled, surf lifestyle combined with the sophistication of a big city. We can’t fault their brand identity, we’d happily sport a plain white tee with their black Saturdays logo across it. It’s wonderfully simple but equally as eye catching.

You’ll be surprised to know that they actually are a surf shop in NYC, it’s not just a fancy name. You may have also seen their logo sitting upon paper coffee cups – don’t worry that’s not some kind of mistake either, just another string to their bow.

In late ’09, downtown Manhattan became the site for Saturdays Surf. The store, which caters to New York’s surfers and coffee drinkers alike, is a small boutique focused on clean, stylish apparel, classic hardgoods, and a sampling of finer accessories and footwear. In little over a year the store has become an icon of sorts, and its private label is becoming a brand in its own right.

Out the back our their store is a fully planted yard that acts as a wood-decked sanctuary from the streets. It is a place to enjoy their coffee, hang out with friends or have a quiet meeting. Sounds ideal!

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For any info on creating your own branded merch or custom tshirt printing, feel free to get in touch…

email: sales@iconprinting.com
phone: 0207 183 8431

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

The ROI of Custom Merchandise: How Branded Swag Can Boost Your Business

Designer Profiles, Inspiration

A whole load of Red, White & Blue printed greatness brought to you by Crispin Finn.

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As you’ll most definitely be aware (unless you’ve been living under a rock…) it is Her Majesty’s Diamond Jubilee this weekend. The UK is awash with Union Jack everything – you can’t move for red, white and blue. It is undoubtedly, cause for celebration – as the only other British monarch to celebrate a Diamond Jubilee was Queen Victoria in 1897 – so party on Ma’am (as in jam)!

So, at least there is good reason for this colour scheme to be absolutely everywhere at the moment. But imagine if everything you created and looked at on a daily basis was red, white and blue. This literally is the case for design duo Crispin Finn. Everything they produce is red white or blue, no tonal variations, nothing. Pretty amazing! They offer “quality design, illustration and goods released in limited quantity at affordable prices” – but there is no justification as to why they work to such a strict colour scheme. As a result, the work on their website ties together beautifully and their style really does lend itself to such restraints – almost giving the work a retro, 1950s feel…

One of our favourite items they’ve come up with is this “Hello my Name is” T-shirt, shown above. It’s a two colour screen print and comes with a washable pen for filling in the “sticker”. They’ve got an array of wonderful screen printed goodies available – from totes to tea towels.

Above, is a collaborative range of sweaters created by talented embroiderer Becky Hogg alongside Crispin Finn. These were inspired by vernacular shop signage of a time gone by. Digital embroidery is a service we offer at Icon Printing, so obviously these were another hit with us. Such great work!

Feel free to chat to us about screen printing and digital embroidery – we love it. We’re big on polo shirt printing london.

email: sales@iconprinting.com

phone: 0207 183 8431

Tips and tricks

Behind the Scenes: The Art of Designing Custom Merchandise That Stands Out

Tips and tricks

Our Favourite This Week: It’s Pop It’s Art Series

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Behind the Brand: Printed T-shirts by Caggie Dunlop

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A whole load of Red, White & Blue printed greatness brought to you by Crispin Finn.

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