Working within the realms of customised printing, ICON has successful delivered personalised merchandise to thousands of clients in the UK and worldwide in our time within the industry. As part of our expertise, we provide white labelling, and more particularly, re-labelling services, which can readily be used to improve quality, enhance brand image and make significant impact in increasing the perceived value of merchandise.  

Here’s everything you need to know about it.

The What:

White labelling is the process of ordering already assembled products from a manufacturer or wholesaler and then customising these products to include your own labels, branding and unique offering. Here at ICON, we work closely with clients who want to commission this service and provide the product i.e., our Organic Unisex T-shirts, our Heavy Blend Hoodies and other printable apparel we sustainably source, and customise these with their chosen colours, designs and even customised company or logo-specific labelling.

For our current clients and prospect users alike, the method of white labeling has now made it exponentially simpler; and more cost effective, to create their own personalized merchandise. An industry in particular that has been momentously impacted by the widespread growth of white labeling is the Music industry.

Professionals in the industry such as Cochrane (2022) reported a significant rise in the demand, and the corresponding sales of fan merchandise, with Travis Scott’s London O2 show in August of this year, selling nearly £1 million pounds worth of merchandise at these concerts. For smaller or independent artists in the UK within the industry, a study conducted by Spotify (2022) found an identical sentiment, with revenue generated from fan merchandise providing a sustainable financial stream of income for these artists during a time where revenue from streaming is negligible and the cost-of-living crisis is continually impacting ticket sales.

The Why:

With ICON’s white labelling services being simple, sustainable and cost effective to execute, it’s now easier than ever before to start your business, improve your brand awareness and grow a stronger audience. Whether you’re an independent creator or hosting a local triathlon, making use of our white labelling services enables a stress-free journey to design and sustainably executing your ultimate personalised merchandise.

How?

It’s cost effective:

By using a white labelling printing provider, the costs of sourcing a supplier, having to order in large or minimum order quantities, and the price of working with multiple vendors; such aa a graphic designer, a wholesaler and an embroidery specialist, are removed. Here at ICON, we streamline the process of creating your personalised merchandise and manage every stage of the process, all in-house and all within our quoted price. (there’s no surprises!)

It’s simple:

The complexity of creating personalised merchandise, especially with the plethora of textiles, printing techniques and more, can be hard to understand and fulfil. White labelling allows for a large majority of the hard work; and time, associated with production to decrease – or be removed all together. Now, without the need to sample fabrics, find a manufacturer and manage a production team, your time can be used towards building your business or working on making viral content for your audience.

It’s more sustainable:

Without the associated energy and waste used to mass produce merchandise with minimum order quantities for more competitive prices, you can now produce only what you need or what has already been sold. By placing sustainability and environmental impact at the forefront, here at ICON you can purchase quantities as low as a single item, and choose your desired fabric, apparel type and according to your design, a printing technique as well.

Want to find out more? To get an instant quote, click here or contact us at sales@iconprinting.com and one of our team will be in touch to get you started.